More and more customers use an electronic shopping list and it’s a great opportunity for grocery retailers to engage closer with their customers. However, your app will compete with many other apps on the customers device. Many small and medium sized retailers are unable to give enough attention and funding to build and evolve their own solution properly. Could a white label grocery app be the way forward?
Are downloads important to you?
Some big retailers have realised it, but few smaller/medium sized retailers have. Downloads are not important, retention is! A recent analytics report by Appannie concludes that retailers are good at getting downloads, but not very good at keeping the users active. The app does not have the quality compared to other apps on the phone to compete for the users time. That’s why you’ve got to invest hugely in getting your app “sticky” – something that the users keeps coming back to.
Leveraging the playing field
How can you compete with big retailers budgets for IT spending? The answers for small /medium retailers: On your own, you can’t. But if you team up with others and pool your resources with a product oriented company driving your common white label grocery app solution forward every day, you can!
White label grocery app using common platform
Compelling Software, the app development company behind Grosh, only develops platform products. We’ve got a shopping app platform that can be used by various apps – including an app we publish ourselves: Grosh.
Grosh is a consumer shopping app that leverages our shopping-app platform, so we eat our own medicine! The same platform is available for retailers, where we deliver a high-retention shopping app to the fraction of price for producing and evolving a similar app by your own.
Your white label grocery app will be a special branded version of Grosh Premium – a version that consumers normally pay a subscription fee for. Therefore, the users are inclined to fetch your app rather than go with the free Grosh app.
Innovative, open pricing model
We’ve decided to show our pricing model openly – no need to fill in contact forms or negotiate for a price. We believe nobody can compete with our offering, so we’re happy to let our competitors see it 🙂
So as soon as you realize you’re better off using a platform based solution for your stores, you can visit our homepage to calculate the cost.
There are two components to the price
- Fixed fee for branding the app and first publication in Appstore / Google Play
- Monthly subscription fee to fund operations and continued development
The initial free is fixed at 12.000EUR and the subscription is 0.5EUR per active user per month (with a minimum charge of 1000 users, excluding VAT, volume discount available). The price is thus just 12.500EUR to get started with your own branded high-retention shopping app. If your users are not engaged with the app and don’t return to use it, we’re punished as our monthly subscription fee is lowered. So you bet we’re focused on keeping your customers active in the app and evolving it to compete with the attention of other apps!
More info about the white label grocery app version of Grosh is available at http://compellingsoftware.com/white-label-app-for-retailers/
In order to learn more about the Grosh white label shopping app, please contact using the Send Message button below us to set up a skype meeting. We will only signup one grocery retailer per country in order not to have directly competing customers, so don’t hesitate to contact us.
Kind regards
The Grosh Team
Further analysis on retailer apps:
https://www.appannie.com/en/insights/mobile-strategy/understanding-retails-highly-competitive-landscape
