Traditionally, you found a great grocery app focused on efficient shopping in the grocery store. And then you had advertisement apps great for browsing offers. But what if it could be combined? Welcome to Grosh version 1.5 that launches today!
The problem with current ads/offer apps
Websites and apps offering browsing of weekly ads are normally based on the visual PDF format with offers coming in random order. You normally need to read the weekly offer from end to end, in order to find out if there’s something matching your needs. Alternatively, you search each catalog for items of interest. And then do this for all retailers you normally shop at. We believe this could be done much better!
Presenting offers on your terms
We’re shipping Grosh version 1.5 today, which turns this on its head. Instead of letting retailers dictate how offers should be presented, we use your normal grocery list format with groceries split into categories – and offers from various retailer listed next to each other to make it easy to spot the offers you’re interested in.
Browse and search for offers
We’ve been running a closed beta of Grosh with offers since June and think we’ve nailed how to best present offers based on your grocery list.
Grosh lets you:
- Browse the ads by category, grocery ads are presented next to each other from various retailers
- Search the ads by typing at the top of the list to see matching items on offer
For interesting items you can tap them to see further details or just swipe them to add them to the shopping list (or swipe again to remove). If you only want to see offers from a particular retailer, just tap the store logo in the list to narrow it down – just like in the other places of the app.
The magic button
The perhaps most clever new part of Grosh is what we call it the “magic button”. It’s located top right on the list of weekly offers, and it matches your shopping list against the available offers. Swipe any of the matches to transfer to store tag and price to your shopping list (or swipe again to remove). This makes it really easy to spot the good offers for your shopping list.
Open beta in Denmark now, world-wide roll-out later
The offer-related functions in Grosh 1.5 will work against any offers and coupons loaded into the system. We plan to load offers for all 30 countries that Grosh is available in over time, but we start with our home country Denmark as a trial country. The trial is an open beta, meaning all users in the region can use the functions and comment on them. Not all stores will be present in the trial, but we will be working hard to get all grocery retailers aboard. Once our users in the trial market are happy, we’ll start getting international retailers on board.
Other updates in Grosh 1.5
- Grocery lists and recipes are easier to share: Grosh now checks the email you enter and if the person is already using Grosh, the list or recipe becomes available right away. For unknown email addresses, an invite mail is sent as before.
- Better store detection: Now you will see the store name in the title when entering a location where you or someone else has set the store name previously – even before Grosh has figured the optimal sorting order. This ensures you will get proper labelling of your shopping trips earlier.
- Simpler tagging of new stores at a location: The store selection / filter button was previously hidden when the app felt sure that you were in a particular store. But what if there was another one close by? The button is now enabled whenever there’s many purchases at a location. This makes it easy to select another store for a location.
- And then we have fixed a bunch of various bugs!
We’re started work on the next version already, but please send us your inputs so we know what you would like us to improve 🙂
The Grosh Team