More and more grocery shoppers are using apps to assist the grocery shopping. According to a survey by the Nielsen Company 50% of consumers are willing to do so in the near future. Most retailers develop their own shopping list apps in order to meet this trend and also hope to get a closer relationship with customers and keep their brand top of mind. While it seems like a good idea, many retailers are challenged, both with low user ratings and low download and retention numbers. What if there was a way to fix this? Read on about the most inventive grocery white label shopping list app offering on the market.
The problem
As a grocery retailer, your core business is not to develop IT systems, but earn money on recurring sales of grocery items. That’s why most retailers have outsourced development of their grocery app to an app development body-shop company. They can deliver a good app that’s able to do what you’ve told them to develop.
However, you’ve probably not spent years talking to consumers about what they really want. It’s more likely you’ve spent a lot of time thinking about how you can position your app and offers in the best possible way in the app.
Problem is, that’s not going to get you a big loyal set of users in your app.
Problem solved
“We’re in the business of building great apps based on user inputs. We come to the table with product management expertise, so we know how to steer the development process to ensure maximum value to the largest amount of users possible.” says Soren Aldenryd, CEO of Compelling Software, the company behind Grosh – the intelligent grocery app.
With a great grocery shopping app, the company is able to solve the retailer’s problem. Retailers can license a white labelled version of Grosh and get a great app with great ratings and download/retention metrics without the problems when managing the development themselves.
Minimum fuzz
When you sign up for a white labelled version of Grosh, you will get an app with an active roadmap. This means you don’t have to analyse what users are saying in order to fix bugs or add new features, you don’t have to be on top of new iOS and Android updates to figure out how to support them, ensure you have enough server capacity etc. You just pay a yearly fee for Grosh, and lean back. You can read more about it here http://compellingsoftware.com/white-label-app-for-retailers/
Maximum value
Compared to developing and maintaining your own app, the price for licensing Grosh is very favourable, but it’s not only about the monetary savings – you can focus on what you’re good at.
Customer acquisition for online retailers
Most online retailers spend a lot of effort on acquiring new customers. Grosh is available in more than 30 countries and have a big user base. With a white label version of Grosh for online retailers, you not only get an app for ordering groceries, but also get visibility in the generic version of Grosh. This means you get a great way to find new customers! Read all about it here http://compellingsoftware.com/white-label-app-for-online-retailers/
Free ads
The white label version of Grosh can of course display special offers from the retailer. But the generic version of Grosh also has an advertising feature that makes it possible to distribute your offers in the generic version of Grosh for free. Our users value the access to your offers when they’re presented in a non-intrusive fashion inside our shopping app. What our users value is what we value, it helps us grow. So we’ve decided not to charge to distribute your ads. Read more about or ads at http://compellingsoftware.com/ads-for-retailers/
Next steps
Have a look at Grosh at our homepage and try it out for yourself by downloading it from Google Play or the Apple Appstore using this link http://groshapp.com/download
If you’re interested in our white label version of Grosh, please get in touch with us using the Send Message function below to setup an online meeting to discuss the options – no strings attached.
Yours sincerely
Soren Aldenryd
Founder and CEO of Grosh & Compelling Software